One strategy that continues to garner positive attention is the art of storytelling. Far from mere embellishment, storytelling is a potent tool in captivating and engaging potential buyers (now and in the future), fostering emotional connections, and ultimately driving your sales.

Member Spotlights: Endless Mountains Automobiles, LLC

As a former management consultant, I have firsthand knowledge of the value that experienced people can mean to any business, and my small pre-owned vehicle dealership start-up proved to be no exception.

Member Spotlights: Keller Bros Auto Auction

Nestled within the landscapes that Lebanon County has to offer lies Keller Bros Auto Auction, a cornerstone in the automotive industry with roots tracing back to 1921.

There’s an old saying, “If you’re not growing, you’re dying.” That saying could be revised with technology companies to “if you’re not innovating, you’re dying.” The companies that choose to sit idle, content to continue to sell the same thing year after year, are the ones who get left behind.

Have you been thinking about joining a 20 Group but can't spend multiple days away from your dealership? Are you in a 20 Group and tired of expenses for fancy hotels in exotic destinations? We have the answer for you. Join our MidAtlantic 20 Groups! Future plans may include a second BHPH group and a RETAIL group!

Note: The FTC CARS rule is currently being challenged legally by the National Automobile Dealers Association and the Texas Automobile Dealers Association. The legal challenges highlight that this rule was an abuse of discretion by the FTC. The 5th Circuit Court of Appeals has agreed to hear the petition.

The America’s Auto Auction Erie event showcased the power of giving back. It raised over $5000, thanks to a generous bid from Jamie Young of Pine Grove Auto Sales.

Greater Erie Auto Auction proudly celebrates its 20th anniversary on April 23rd, and it’s a moment to reflect on the legacy it has built-in Fairview, Pennsylvania.

CFPB Supervision Alert: CFPB Issues First Risk-Based Supervision Order

Did you know that customers spend an average of 14 hours online doing vehicle research? That means before they even call you, they have been shopping around. Therefore, you are going to want to nail your first phone call with the customer!

High loan rates of late have scared off some would-be car buyers. A MarketWatch study foresees interest rates finally coming down. That’s good news in general but especially for the auto world, one of the most credit-driven industries.

Average wholesale auction prices enter 2024 in an ongoing, downward trend, but that trend could flatten out over time, according to the December Manheim Used Vehicle Value Index.

Not surprisingly, user-generated content (UGC) has become a powerful tool for businesses to connect with their audience. Dealerships, in particular, can benefit significantly from harnessing UGC to build trust, enhance brand awareness, and drive sales. In case you aren’t convinced though, consider these stats.